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Decoding the Cereal Isle: Too Many Options?!

    Home Nutrition Tips Decoding the Cereal Isle: Too Many Options?!
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    Decoding the Cereal Isle: Too Many Options?!

    By Eight Hats | Nutrition Tips | Comments are Closed | 21 September, 2012 | 0

    Cerealboxes
    If you walk down the cereal isle,
    it is overwhelming with how many options to pick from!  How to decipher?   A good rule of thumb is to not be
    fooled by advertising.  ALWAYS read
    and compare food labels to really understand which choice is the healthier
    option for you.  Example, most of
    us would think of Raisin Bran as a healthier cereal.  However if you glance at the food label, it’s loaded in
    sugar, with 19 g per cup.  So, be a
    smart shopper and take a few extra seconds to examine the label.  Four key things to look at are
    Calories, Sugar, Fiber, and Vitamins and Minerals.

    1. Calories:  Of course calories are always
      important.  You want to look at
      calories PER SERVING.  Many of us
      do not eat the standard ¾ cup serving, so look for a cereal that will not ruin
      your day.
    2. Sugar:  Try and aim for 8 g or less per
      serving.  Many companies are
      voluntarily reducing sugar levels. 
      If 8 g is hard to fine, at least try and stay in the single digits.
    3. Fiber:  A good cereal has at least 2.5 g fiber
      per serving but try to aim for 4 g or more.  Many companies are advertising that their cereals are made
      with whole grain.  A basic rule is
      the more whole grain, the more fiber. 
      The more fiber, the longer the cereal will fill you up.
    4. Vitamins and Minerals:  Try to aim for cereals with majority of
      vitamins and minerals at 25% or above. 
      You can find these numbers under %DV.

    I realize it may be hard to find a variety of cereals that
    meet all this criteria.  Your goal
    is to find a cereal that satisfies your taste buds while meeting majority of
    these categories. 

    Here are just a few examples of common cereals that meet all
    criteria listed above:

    ✔  Kashi Heart to Heart Honey Toasted Oat:

    • ¾ cup = 120 calories, 5 g fiber, 5 g sugar, 25%-100%
      of Vitamin A, C, E, B6, B12, and Folic Acid

    ✔   Kellogg’s Smart Start Strong Heart
    Strawberry Oat Bites:

    •   30 biscuits = 200 calories, 6 g fiber, 7 g sugar, 25%-100%
      of Vitamin A, D, E, B6, B12, Iron, Thiamin, Riboflavin, Niacin, Folic Acid,
      Pantothenate, and Zinc.

    ✔   Post Bran Flakes for Digestive Health:

    •  ¾
      cup = 100 calories, 5 g fiber, 5 g sugar, 25-50% of Vitamin D, B6, B12, Iron,
      Thiamin, Riboflavin Niacin, Folic Acid, and Phosphorus.

    ✔   Fiber One Honey Clusters:

    •  1
      cup = 160 calories, 13 g fiber, 6 g sugar, 25-35% of Vitamin B6, B12, Calcium,
      Iron, Thiamin, Riboflavin, Niacin, Folic Acid, ,and Zinc.

    Here are a few advertising claims to watch out for:

    1. “Cholesterol Free” – of course it
      is, only animal products contain cholesterol
    2. “Reduced Sugar” – do not assume it
      is low in sugar, it is reduced from its previous amount but doesn’t mean
      its low.
    3. “Hydrogenated Oil” – look for
      products that do not contain hydrogenated oil
    4. “Real Fruit” – red the label
      carefully, some actually contain things like dyed and flavored fruit
      pieces or corn syrup and fruit flavoring.

    Happy Shopping!
    Estelle L. Benoit, RD, LDN

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